"The Door-Close Button"
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“When someone enters an elevator and is in a hurry, the door-close button can seem like an irresistible shortcut to a quicker ride, but it’s an exercise in futility more often than not.
In an eloquent April 2008 New Yorker article about elevators, Nick Paumgarten wrote that “elevator manufacturers have sought to trick the passengers into thinking they’re driving the conveyance. In most elevators, at least in any built or installed since the early nineties, the door-close button doesn’t work. It is there mainly to make you think it works … Elevator design is rooted in deception—to disguise not only the bare fact of the box hanging by ropes but also the tethering of tenants to a system over which they have no command.” As Paumgarten indicates, it would appear that the primary function of the door-close button is not to act as a mechanical instrument, but rather to soothe its users psychologically. This graph from GraphJam attests to the mental shift that occurs as an elevator rider presses the button repeatedly: the more he does so, the shorter the time he believes it takes the doors to open—even though the actual door-close time remains constant.”
Cross-promotion.
The brighter the colors the more we are enticed to consume and extinguish.
how to report the news
"As for the space shuttle main engines, those are now free. NASA advertised them in December 2008 for $400,000 to $800,000 each, but no one expressed interest. So now the engines are available, along with other shuttle artifacts, for the cost of transportation and handling."
— Deep Discount on Space Shuttles - NYTimes.com (via internetsnorkelwithzachrose)
